It's about functionality, usability, technology, and the vital role of content on the Web.

Web design is primarily concerned with the organization and presentation of text-based content. This requires metadata, classification, navigation, search, layout, and graphic design skills.

Web Design is not always what is cool -- to what sparkles, shines, and moves. It has to be the right mix of both Information Architecture and Graphical Design.

Quality Web design is driven by information architecture design principles. Graphic design should support these principles.

Thus while Designing your website the GeoRapid Creative design team keeps the following questions in their minds:

> How quickly does it download?
> How easy it is to navigate?
> How well does the search work?
> How readable is the content?